Creativity is a simple process
… of combining things
The artist that paints a masterpiece is merely combining existing colors in a new way.
The author that writes a best seller is merely combining existing letters/themes/thinking in a new way.
The composer that writes the latest hit on the radio is merely combining existing notes in a new way.
The philosopher . . .
The architect . . .
The sculptor . . . you get the idea.
Creative thinking is the most powerful creativity of them all because the creative thinker can imagine anything … and contribute to everything.
Let’s go back for a moment to our Random Starting Point (RSP) examples in the previous lesson 2:
Reductions on the roads
- Needs for safety, energy efficiency, and environmental responsibility;
- Traffic intersections; and
- Modern computer technology.
The result: SMART INTERSECTIONS
Sink or swim
- An urgent need to stop the boat from sinking; and
- Two pillows and a bedsheet.
The result: A CLEVER INNOVATION TO PLUG THE HOLE IN THE BOAT
AN ADDITIONAL THOUGHT ON THIS SUBJECT
The combining of just “ideas” is rather limiting. Creativity has no boundaries. Think of “ideas” in a broad sense. You can combine projects, or people, or businesses, or . . .
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Creativity is merely our ability to combine existing things in new ways.
It’s time to explore some techniques.
Lesson FOUR gives us a POWERFUL new tool to play with …
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“Life’s greater purpose … is to evolve.
It is our capacity for creativity … that makes human evolution so exceptional”
– Michael Muxworthy
“We should NEVER have trusted the aliens”
Check out my quotes of creative inspiration here