Become an accomplished creative thinker in only

8 hours!

of reading, practice, and implementation.

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Hello,

My name is Michael, and I’m passionate about lateral thinking and the creativity it inspires.

Welcome to my website.

‘Life’s great purpose is to evolve.

‘It is our capacity for creativity that makes human evolution so exceptional.’

Life is all about pattern recognition and development. It’s how we survive and evolve. ‘Stay downwind or they’ll detect your scent’. ‘Those plants are poisonous’, so we learn, and we teach our offspring to avoid them. ‘Sneak up stealthily to catch your prey unprepared’.

Before those patterns existed, they were unexplored pathways yet to be revealed. The challenges of survival necessitated that we innovate, adapt, and pass on successful patterns—survival of the fittest.

Today, we’re such a clever race, and we’ve developed so many successful patterns, that we rarely need to individually innovate for something like our own personal survival for example. We live comfortably and safely within existing patterns that provide and protect with a wealth of solutions (or choices) for virtually every need, want, or situation.

As our reliance upon innovation has diminished over time, so too has our propensity for creative thinking. We are witnessing the rise of a generation that embraces ‘groupthink’ and conformity—the antithesis of what it is that has made our evolution so exceptional.

‘I sometimes imagine that our society (as distinct from our technology) has stopped evolving completely.’

Lateral thinking is a simple and fun lifestyle choice that re-engages our imaginations to allow innovation and creativity to thrive. Everything you need to facilitate your journey can be found in my new book.