Why is creativity important?

Let me demonstrate through a simple example


Welcome to lesson ONE


Use 3 separate lines (straight or curved) to join the boxes labeled with letters; a single line for each to join “A” to “A”, “B” to “B”, and “C” to “C”.

The lines cannot touch or cross each other.

They must stay inside the black lines of the diagram and cannot touch the sides.

They cannot touch or go through other boxes.

There’s no trick involved.

Lateral thinking helps solve problems

Having trouble?

An additional clue appears just below but try to solve the puzzle without looking at the clue first.

“Our “expertise” can sometimes work against us. It often limits our ability to derive new alternatives or generate original thinking”


You probably couldn’t solve the puzzle because of your expertise in two things:

  1. “A” comes before “B” and “C;” and

  2. The shortest distance between two points is a straight line.

In your mind, you likely first drew a straight line between the two “A” boxes.

At that point, you thought “it’s impossible”, or “there’s some sort of trick to this”. Your education and experiences were working against you.

The solution appears below








The solution to blinkered thinking problem


Habits, education, and life experiences can “blinker” our views.

Lateral thinking helps us to see things that aren’t always obvious.


Learn your first disruptive technique …

Random starting points

Coming soon from Michael Muxworthy . . .

a strategy to revive creative thinking and turn the groupthink tide …



Lateral Thinking . . . Fiction


“Having explored most of Edward de Bono’s offerings, I can only conclude that the man is a genius.

“Honestly, the depth of thinking and resources he has created is astounding.

“The problem is . . .

not enough people are being engaged”

 – Michael Muxworthy