Lateral Thinking Author of fiction and non-fiction

Disruptive creativity in the fields of:

Creative thinking skills training – Science – Philosophy – Science-fiction

The ultimate lateral thinking training manual is now available on Amazon.

Proudly brought to you by MICHAEL MUXWORTHY

LATERAL THINKING AUTHOR

‘Turning the groupthink tide’

About Michael Muxworthy

Michael (Muxy) Muxworthy has extensive experience in advertising, media, marketing, auction, and professional skills training.

Michael’s interests include exploring Australia’s amazing coastline, coral reefs, and pristine beaches, sailing, snow skiing, techno music, and alien conspiracy theories (not necessarily in that order).

Michael co-resides in Melbourne and Brisbane, Australia. He welcomes contact via his author website: michaelmuxworthy.com.

Michael Muxworthy’s first encounter with lateral thinking was working in the advertising industry in 1990. The creative process, he discovered, is not an endless flow of ‘natural’ creativity. The creative process can be inspired through the use of simple tools though … lateral thinking tools.

In 1994, Michael attended his first lateral thinking training with Edward de Bono. He was recognized from a crowd of around 2,000 to be ‘attuned’ to the creative processes on display and was invited backstage to meet de Bono personally. That’s how Michael’s passion began and it continues to this day, constantly honing his skills to a fine art that is prominently displayed in his writing.

‘If there was a way of doing things that all experts agreed upon, you could be sure of one thing from Michael . . . he would be doing something completely different.’

An impassioned free-market economist, Michael strongly advocates for minimalist government.

‘Let the market rule, but with a tempered safety net that reflects our evolved humanity’.

Michael’s interest in the alien question came about when his creative investigative skills were summoned to debunk an unexplained UFO sighting. There are a lot of whackos amongst those that report sightings, encounters, abductions, probes, and (believe it or not) much worse. Without exception, their testimonies crumble under the weight of extended creative probing . . . except on the rarest of occasions.

Michael’s unique author brand proposition ‘Disruptive creativity in the fields of creative thinking skills training, science, philosophy, and science-fiction’ is in step with past successes to differentiate well apart from any competitive or mainstream thought activity,

Michael Muxworthy is a passionate speaker on all subjects alien, politics, marketing, and creative and lateral thinking. He will take the podium at every opportunity . . . unfortunately, whether invited or NOT!!

Muxworthy family name

People are often curious about the origin of the Muxworthy name.

Recorded in various spellings including Maxworthie, Maxworthy, Mixworthy, Moxworthy, and Muxworthy, it is an English surname. It is locational and apparently originates from a place of the same or similar spelling to one of the name forms above.

Grandparents, Vera and Rex Muxworthy used to tell me the story that Muxworthy was, in fact, a name given to a band of highway robbers operating outside London in the 19th Century. I have found no such evidence though. However, as many of my good friends will tell you, I continue our family tradition through my continued flirtations with the advertising industry.

Father William John Muxworthy had a strong presence in the Australian media and advertising industries also.

Nefarious characters (not really), Paul and Alan Muxworthy, have contacted me through social media to “dispute” the claims of my grandparents. Hmmph. They informed me that the family name originates in Exmoor (‘That is where the lost city of Muxworthy lies in splendid isolation,’ according to Alan). Apparently, a famine hit the region and our forefathers moved mostly to Wales. Muxworthy is a name appearing in a Lorna Doone novel as well. We may be related to Lorna is a possibility. It is unlikely, so they say, that any Muxworthys lived in or about London in the 1800s.

I am ALWAYS interested in hearing from other Muxworthys. Contact me via the contact page. I am interested in any history or peculiarity associated with the name.

Highway robbing origins, and proud of them!

Michael Muxworthy

‘Turning the groupthink tide’

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About my latest book:

‘Life’s great purpose is to evolve.

‘It is our capacity for creativity that makes human evolution so exceptional.’

Life is all about pattern recognition and development. It’s how we survive and evolve. ‘Stay downwind or they’ll detect your scent’. ‘Those plants are poisonous’, so we learn, and we teach our offspring to avoid them. ‘Sneak up stealthily to catch your prey unprepared’.

Before those patterns existed, they were unexplored pathways yet to be revealed. The challenges of survival necessitated that we innovate, adapt, and pass on successful patterns—survival of the fittest.

Today, we’re such a clever race, and we’ve developed so many successful patterns, that we rarely need to individually innovate for something like our own personal survival for example. We live comfortably and safely within existing patterns that provide and protect with a wealth of solutions (or choices) for virtually every need, want, or situation.

As our reliance upon innovation has diminished over time, so too has our propensity for creative thinking. We are witnessing the rise of a generation that embraces ‘groupthink’ and conformity—the antithesis of what it is that has made our evolution so exceptional.

‘I sometimes imagine that our society (as distinct from our technology) has stopped evolving completely.’

Lateral thinking is a simple and fun lifestyle choice that re-engages our imaginations to allow innovation and creativity to thrive. Everything you need to facilitate your journey can be found on this website. Some of the key pages I hope you will visit are:

And, for the ultimate understanding of the lateral thinking disruptive processes, consider purchasing my brand new book now available on Amazon.

Take a ‘sneak peek’ of what’s inside.

Proudly brought to you by MICHAEL MUXWORTHY

LATERAL THINKING AUTHOR

‘Turning the groupthink tide’