Creativity is a simple process

… of combining things


Lesson THREE

For example:

The artist that paints a masterpiece is merely combining existing colors in a new way.

The author that writes a best seller is merely combining existing letters/themes/thinking in a new way.

The composer that writes the latest hit on the radio is merely combining existing notes in a new way.

The philosopher . . .

The architect . . .

The sculptor . . . you get the idea.

Creative thinking is the most powerful creativity of them all because the creative thinker can imagine anything … and contribute to everything.


Let’s go back for a moment to our Random Starting Point (RSP) examples in the previous lesson 2:

Reductions on the roads

We combined:

  • Needs for safety, energy efficiency, and environmental responsibility;
  • Traffic intersections; and
  • Modern computer technology.



Sink or swim

We combined:

  • An urgent need to stop the boat from sinking; and
  • Two pillows and a bedsheet.



The complexities of coffee

We combined:

  • A need for new/additional income from our coffee shop;
  • Some excess/additional space made available to customers.

The result: A new cafe concept … “UNLOAD AND UNWIND”



The combining of just “ideas” is rather limiting. Creativity has no boundaries. Think of “ideas” in a broad sense. You can combine projects, or people, or businesses, or . . .

 – – – – –


Creativity is merely our ability to combine existing things in new ways.


It’s time to explore some techniques.

Lesson FOUR gives us a POWERFUL new tool to play with …

Alternative Perspectives

50 Lateral thinking puxxles

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Practice and discuss/share with those around you that you care about. We are attempting to create neural pathways of habit.

YOUR LEARNING JOURNEY PROGRESS (if you have been doing the lessons in order)

You should be confident to discuss the three following subjects:

  1. Our education and life experiences can often result in a “blinkered” viewpoint;
  2. Random starting points (or random entry points) is a lateral thinking tool (or skill) that can be easily employed to break the shackles of our blinkered thinking; and
  3. Creative thinking is merely the combining of two or more ideas that haven’t been combined/considered before.

 – – – – –


Please share and like this page so that you can include your friends and family with your journey of lateral thinking discovery.

 – – – – –

For the complete lateral thinking menuClick here

(Bookmark the MENU to keep your tools at the ready)

Michael Muxworthy

The link between the assassination of JFK and the Roswell encounter.


 – – – – –

More than 10 years in the writing … it’s close(r) LOL …

Michael Muxworthy author

‘That first domino began an endless chain of events that cannot be escaped;

not by the limitlessness of space,

nor even by the end of time itself …’

“We should NEVER have trusted the aliens”

Chapter ONE



Check out the concise definition: What is lateral thinking?



5 thoughts on “3. What is Creativity?

  1. Hi Michael

    Working from my Random Starting Point of “Recording” from my previous Lesson 2 comments, I have now put my two very different ideas together:

    – My objective to get my housekeeping under control
    – Use a “recording” based methodology

    Combining these two separate ideas eventually led to my new solution:

    – Break down the housekeeping activities into manageable, 15 minute bite-sized chunks, making way for a more flexible, realistic and stress-less approach to cleaning

    – Create a one-off master list for the fridge to use as a visual ‘quick reminder’, encourage involvement and support from the greater household and have more time to spend on the important stuff.

    Working through these lessons, I’m starting to get a sense of how these lessons will begin to play a part in my everyday life and thinking. I’m loving it so far…


  2. Awesome start! Well Done!! You are doing so well. Question, have you discussed your journey with others? Have you seriously sat down with someone and passed on your new knowledge? Helped someone work through an R.S.P. exercise of THEIR needs?

    It is one thing to work through these lessons on your own, it is another to interact and teach what you have learned, putting into practice the skills as you teach.

    The teaching process will help build your neural pathways of habit as your competence and confidence grow.

    Remember, lateral thinking is for ALL age 3 plus. I suggest that if you involve your kids in the discovery process, teach them what you have discovered, you and they will benefit HUGELY, and you will have someone around that you can frequently interact with to get those neural pathways firmly embedded.



    1. Yes, you’re right. I’ll put that to the test with my two boys. Maybe we use an RSP exercise to help us solve the biggest drama in our household – Managing Media!!


      1. Okay, give it a try, and involve your children in the exercise. If you get stuck, let me know and I’ll add what I can if you give me your RSP.

        For example, the R.S.P. you came up with before was “recording”. Can that be applied to the problem? Why not use an internet monitoring program that requires kids to “log on” so that actual hours spent on the internet are not disputed. It may shock you and them when they actually see how much time they actually spend on there. Have agreed hours that must be only used through a logon monitoring program of some sort.

        Lateral thinking guarantees creativity, but not always the best solutions. However, if one R.S.P. isn’t going anywhere, try another. I have NEVER come across a problem that creative thinking hasn’t eventually found a superior solution. Sometimes you just have to keep plugging away.


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