Michael Muxworthy – Lateral Thinking Investigations . . . of the Third Kind.
Michael Muxworthy is the exciting new disruptive author of the Caesar Rising series of novels. The first novel, Roswell’s Final Witness, is nearing completion.
Michael currently co-resides in Melbourne and Brisbane (Australia). Graduating from the Anglican Grammar School (Churchie) in Brisbane in 1977, Michael moved on to study Economics at the University of Queensland. He is a strong and highly vocal proponent of Laisez-Faire economics as pioneered by Adam Smith, and later skillfully developed by Milton Friedman.
Michael’s work experience has been in the fields of Advertising, Media, Auction, Marketing, Manufacturing, Sales, and Professional Skills Training. His passions are techno music, lateral thinking, sailing, public speaking, entrepreneurial enterprises, Gold Coast beaches, (snow) skiing and alien conspiracies, not necessarily in that order.
Michael’s first encounter with lateral thinking was when he began working in the advertising industry for Neville Jeffress Advertising in 1990. The creative process, Michael was to soon discover, is not an endless flow of “natural” creativity. The creative process can be inspired through the use of simple tools though; lateral thinking tools. Also at this time, Michael completed the Dale Carnegie training program, passionately helping them to great heights in his hometown Brisbane. Public speaking became his newest passion.
In 1993, Michael attended his first lateral thinking training with Edward de Bono. It became immediately clear that Michael was a capable lateral thinker. He has honed his skills to a fine art which is prominently displayed in his writing. To understand how significant lateral thinking skills are in the “investigation” process, please take a look here.
Continuing in the greater field of media opportunities, Michael established a reputation within the advertising, newspaper and online marketing industries of Australia as a “rule-breaker”. If there was a way of doing things that all experts agreed upon, you could be sure of one thing from Michael . . . he would be doing something completely different. It worked well, much to the angst of the advertising and media status quo stalwarts.
It is his desire to differentiate, to explore and forge new ways that has led Michael so confidently along the path of lateral thinking creativity. Michael left the very prestigious Fairfax Media Group in 1997 to embark on a more “differentiated” career path. He became Australian General Manager for the enormously fun restaurant venture, Planet Hollywood. Here he would meet those that lived by their passion; were powered by their imagination. It was a life-changing experience.
Michael has managed national auction companies; Australian manufacturing enterprises; online media planning and marketing companies, all with great success as he draws upon his lateral thinking expertise and confidence to always secure the businesses in his care away from the tyranny of competition; to find lucrative differentiated niche market opportunities.
Michael Muxworthy is an impassioned free-market economist and believes in minimalist government. Attending the University of Queensland to study economics in the 1980’s, typically, Michael found himself at “odds” with the prevailing wisdom of Keynesian economics that was preached as “Gospel” by the dinosaurs of inept. Laize-Faire economics wasn’t only discredited at the University of Queensland, it wasn’t even available to study as an “optional” subject.
Eventually, almost predictably, Michael was banned from the main economics lectures each week that attracted around 700 students in the auditorium. The lecturers would complain about Michael CONSTANTLY standing up, interrupting, interjecting, disputing and offering far more logical Laissez-faire derived ingenuity. (Some might describe these events differently – Ha!)
In 1987, with the assistance of the (much admired) Queensland Premier, Sir Joh Bjelke Petersen and the Queensland National Party, Michael would help tempt Laissez-faire advocate Milton Friedman to the University of Queensland to speak in the main auditorium. There were huge and violent riots, and the multimillion-dollar auditorium was severely damaged, the strength of left-wing dominance in the university system was so great. Few at the University of Queensland didn’t know the Muxworthy name after that, (although many would try to forget).
Michael Muxworthy attained the title “lateral thinking investigator” through business friendship networks throughout the 1990’s. He enjoyed the confidence of many key Australian business identities in his ability to get to the heart of problems and derive highly effective and creative solutions.
The key to effective problem-solving in the business environment is to involve the players in the creative discovery process.
Twenty-five years after the Lateral Thinking Investigator “tag” was first offered in jest, the title still sticks.
Interest in the alien question came about as Michael Muxworthy’s creative investigative skills were summoned to debunk some unexplained UFO sightings. There are a lot of whacko’s amongst those that report sightings, encounters, abductions, probes and (believe it or not) much worse. Without exception, their testimonies would crumple under the weight of extended creative probing . . . except once.
Michael’s unique author brand proposition “Lateral Thinking Investigations . . . of the Third Kind” is in step with past successes to differentiate well apart from any competitive or mainstream thought activity,
Michael Muxworthy is a passionate speaker on all subjects alien, politics, marketing, and creative thinking and will take the podium at every opportunity . . . unfortunately, whether invited or NOT!!
For more information on the series, please visit: https://caesarrising.com/
For information on the first novel, please visit: https://roswellwitness.com/
A personal note from the Author of the Caesar Rising series, Michael Muxworthy
People are always curious about the origin of the Muxworthy name.
Recorded in various spellings including Maxworthie, Maxworthy, Mixworthy, Moxworthy, and Muxworthy, it is an English surname. It is locational and apparently originates from a place of the same or similar spelling to one of the name forms above.
Grandparents, Vera and Rex Muxworthy, used to tell me the story that Muxworthy was, in fact, a name given to a band of highway robbers operating outside London in the 19th Century. I have found no such evidence though. However, as many of my good friends will tell you, I continue our family tradition through my continued flirtations within the advertising industry.
Father William John Muxworthy had a strong presence in the Australian media and advertising industries also.
I am ALWAYS interested in hearing from other Muxworthys. Contact me via FACEBOOK, please. I am interested in any history or peculiarity associated with the name.
Highway robbing origins, and proud of them!
Roswell’s Final Witness:
The thought-provoking first novel from exciting new author, Michael Muxworthy, is nearing completion.
Authors recommended by (or possibly feared by) Michael Muxworthy:
Australian author, David Daniel, is a man with no regard for the sensitivities of those approaching more senior years I discovered. His humorous swipes at boaties, the getting on in years, and many others is “not funny”, it’s hilarious! Take a look at David’s website www.daviddaniel.com.au and check out the subjects David seems to uncaringly believe to be okay to make fun of.