Disruptive Lateral Thinking
Author – Investigator – Protagonist
Science – Conspiracy – Philosophy – Theology – Science-fiction

Aussie flag

Disruptive creativity!



Think of me being something like a private investigator, except that I choose creativity as my preferred tool of discovery. Typically, my services are engaged by business trying to create opportunity in overly competitive marketplaces. Occasionally though, I get briefed in quite “different” fields. So began . . .

Lateral thinking investigations . . . of the third kind

I often use the following to differentiate what it is that I bring to the table.


Digital jigsawYou’re given a huge, enormously complex jigsaw puzzle.

As you find pieces that belong together, you form an impression of what they might be, and you position them accordingly. There’s a clump of pieces that you assume to be twinkling stars in the sky. Logically, you position that clump to the top of the puzzle.

The puzzle is progressing slowly, there are many clumps now that seem to make sense, but they just don’t seem to work together. Your twinkling stars won’t work with the other pieces around it. If you can’t break the shackles of your preconceived ideas, you may never solve the puzzle.

By chance, an astronaut comes along and tells you “that looks exactly like the dark side of Earth below as viewed from space”. Your assumption of the lights being stars up in the sky has “blinkered” your ability to see how the puzzle could be put assembled differently.

Think of me as your astronaut.



Michael Muxworthy

Michael Muxworthy is the exciting new disruptive author of the “Lateral thinking investigations . . . of the third kind” series of novels. His first novel, THIS IS FICTION. YOU WILL BELIEVE, is nearing completion.

Michael currently co-resides in Melbourne and Brisbane (Australia). Graduating from the Anglican Grammar School (Churchie) in Brisbane in 1977, Michael moved on to study Economics at the University of Queensland. He is a strong and highly vocal proponent of Laissez-Faire economics as pioneered by Adam Smith, and later skillfully developed by Milton Friedman.

Brisbane Michael Muxworthy
Michael John Muxworthy Brisbane, Australia

Michael’s work experience has been in the fields of Advertising, Media, Marketing, Auction, Sales, and Professional Skills Training. His passions are techno music, lateral thinking, sailing, public speaking, entrepreneurial enterprises, Gold Coast beaches, (snow) skiing and alien conspiracies, not necessarily in that order.

Michael Muxworthy resides in Melbourne
Michael John Muxworthy Melbourne, Australia

Michael’s first encounter with lateral thinking was when he began working in the advertising industry for Neville Jeffress Advertising in 1990. The creative process, Michael was to soon discover, is not an endless flow of “natural” creativity. The creative process can be inspired through the use of simple tools though; lateral thinking tools. Also at this time, Michael completed the Dale Carnegie training program, passionately helping them to great heights in his hometown Brisbane. Public speaking became his newest passion.

In 1993, Michael attended his first lateral thinking training with Edward de Bono. It became immediately clear that Michael was a capable lateral thinker. He has honed his skills to a fine art which is prominently displayed in his writing. To understand how significant lateral thinking skills are in the “investigation” process, please take a look here.

Continuing in the greater field of media opportunities, Michael established a reputation within the advertising, newspaper and online marketing industries of Australia as a “rule-breaker”. If there was a way of doing things that all experts agreed upon, you could be sure of one thing from Michael . . . he would be doing something completely different. It worked well, much to the angst of the advertising and media status quo stalwarts.

It is his desire to differentiate, to explore and forge new ways that has led Michael so confidently along the path of lateral thinking creativity. Michael left the very prestigious Fairfax Media Group in 1997 to embark on a more “differentiated” career path. He became Australian General Manager for the enormously fun restaurant venture, Planet Hollywood. Here he would meet those that lived by their passion; were powered by their imagination. It was a life-changing experience.

Michael has managed national auction companies; Australian manufacturing enterprises; online media planning and marketing companies, all with great success as he draws upon his lateral thinking expertise and confidence to always secure the businesses in his care away from the tyranny of competition; to find lucrative differentiated niche market opportunities.

Michael John Muxworthy is an impassioned free-market economist and believes in minimalist government. Attending the University of Queensland to study economics in the 1980s, typically, Michael found himself at “odds” with the prevailing wisdom of Keynesian economics that was preached as “Gospel” by the dinosaurs of inept. Laize-Faire economics wasn’t only discredited at the University of Queensland, it wasn’t even available to study as an “optional” subject.

Eventually, almost predictably, Michael was banned from the main economics lectures each week that attracted around 700 students in the auditorium. The lecturers would complain about Michael CONSTANTLY  standing up, interrupting, interjecting, disputing and offering far more logical Laissez-faire derived ingenuity. (Some might describe these events differently – Ha!)

In 1987, with the assistance of the (much admired) Queensland Premier, Sir Joh Bjelke Petersen, and the Queensland National Party, Michael would help tempt Laissez-faire advocate Milton Friedman to the University of Queensland to speak in the main auditorium. There were huge and violent riots, and the multimillion-dollar auditorium was severely damaged, the strength of left-wing dominance in the university system was so great. Few at the University of Queensland didn’t know the Muxworthy name after that, (although many would try to forget).

Michael John Muxworthy attained the title “lateral thinking investigator” through business friendship networks throughout the 1990s. He enjoyed the confidence of many key Australian business identities in his ability to get to the heart of problems and derive highly effective and creative solutions.

The key to effective problem-solving in the business environment is to involve the players in the creative discovery process.

Twenty-five years after the Lateral thinking investigator “tag” was first offered in jest, the title still sticks.

Interest in the alien question came about as Michael Muxworthy’s creative investigative skills were summoned to debunk some unexplained UFO sightings. There are a lot of whackos amongst those that report sightings, encounters, abductions, probes and (believe it or not) much worse. Without exception, their testimonies would crumple under the weight of extended creative probing . . . except on the rarest of occasions.

Michael Muxworthy Author
Michael Muxworthy lateral thinking investigator

Michael’s unique author brand proposition Disruptive creativity in the fields of science, philosophy, and science-fiction” is in step with past successes to differentiate well apart from any competitive or mainstream thought activity,

Michael Muxworthy is a passionate speaker on all subjects alien, politics, marketing, and creative and lateral thinking and will take the podium at every opportunity . . . unfortunately, whether invited or NOT!!

For information on the first novel, please visit: https://roswellwitness.com/


People are always curious about the origin of the Muxworthy name.

Recorded in various spellings including Maxworthie, Maxworthy, Mixworthy, Moxworthy, and Muxworthy, it is an English surname. It is locational and apparently originates from a place of the same or similar spelling to one of the name forms above.

Grandparents, Vera and Rex Muxworthy, used to tell me the story that Muxworthy was, in fact, a name given to a band of highway robbers operating outside London in the 19th Century. I have found no such evidence though. However, as many of my good friends will tell you, I continue our family tradition through my continued flirtations within the advertising industry.

Father William John Muxworthy had a strong presence in the Australian media and advertising industries also.

Nefarious characters (not really), Paul and Alan Muxworthy, have contacted me through social media to “dispute” the claims of my grandparents. Hmmph. They inform me that the family name originates in Exmoor (“That is where the lost city of Muxworthy lies in splendid isolation!” according to Alan). Apparently, a famine hit the region and our forefathers moved mostly to Wales. Muxworthy is a name appearing in a Lorna Doone novel as well. We may be related to Lorna is a possibility. It is unlikely, so they say, that any Muxworthys lived in or about London in the 1800’s.

I am ALWAYS interested in hearing from other Muxworthys. Contact me via FACEBOOK, please. I am interested in any history or peculiarity associated with the name.

Highway robbing origins, and proud of them!

Michael John Muxworthy


The thought-provoking first novel from exciting new author, Michael John Muxworthy, is nearing completion.

Michael Muxworthy Sci-fi Novel
Coming soon – Michael Muxworthy


Authors recommended by (or possibly feared by) Michael John Muxworthy:

Australian author, David Daniel, is a man with no regard for the sensitivities of those approaching more senior years I discovered. His humorous swipes at boaties, the getting on in years, and many others is “not funny”, it’s hilarious! Take a look at David’s website www.daviddaniel.com.au and check out the subjects David seems to uncaringly believe to be okay to make fun of.