Marketing the “Lateral thinking investigations . . . of the third kind” series of novels

Strong differentiated branding – Viral launch

Michael Muxworthy Author
Michael Muxworthy lateral thinking investigator

New and disruptive lateral thinking author, Michael John Muxworthy, is leaving nothing to chance.

“Lateral thinking investigations . . . of the third kind” . . . is approaching.

THE MARKETING INITIATIVES:

  • Build strong, clearly identifiable, highly differentiated brand propositions Michael Muxworthy and the “Lateral thinking investigations . . . of the third kind” series of novels;
  • Create high-interest sub-brands for each novel; The first being THIS IS FICTION. YOU WILL BELIEVE. (Additional websites for subsequent novels);
  • Seven independent highly optimized internet strategies (each with strong social media components) designed to appeal to diverse audiences, bringing them together for a precisely timed viral launch of the first novel, THIS IS FICTION. YOU WILL BELIEVE;
  • Generate massive viral “chat” appeal across a wide-ranging series of conspiracies, controversies, and hotly debated topics with personal interactive commentary from the author further networked to a massive social media audience;
  • These 7 websites have massive “blog” potential. Just prior to launch, and continuously after launch, each of the 7 sites will be assaulting the web with daily blasts of very hotly contested media flashpoints.

SEVEN WEBSITES . . . AT A GLANCE

TWO highly differentiated yet intricately interwoven branding strategies:

WEBSITE ONE

The Michael Muxworthy – Disruptive lateral thinking author” brand: https://michaelmuxworthy.com/ (Construction update 85% complete)

WEBSITE TWO

The Lateral thinking investigations . . . of the third kind” brand: https://lateralthinkinginvestigations.com/ (Construction update 25% complete)

ONE dedicated website devoted to the promotion and release of the first novel:

WEBSITE THREE

The THIS IS FICTION. YOU WILL BELIEVE sub-brand: https://roswellwitness.com/ (Construction update – 60% complete)

THREE single issue additional support websites:

N.B. These three websites are expected to commence operation in 2019.

WEBSITE FOUR

JFK Assassination Conspiracy”: https://thejfkassassination.com 

Website FIVE

Majestic 12 conspiracy”: https://majestic-12.com

Website SIX

Why do aliens fear us?”: https://whydoaliensfearus.com 

 An additional website to support the future series:

Website SEVEN

The “Caesar Rising” brand: https://caesarrising.com/ (Construction update 60% complete)


SEVEN WEBSITE STRATEGIES . . . A DETAILED LOOK

WEBSITE ONE

https://michaelmuxworthy.com/

POSITIONING STATEMENT:

“Disruptive creativity in the fields of science, philosophy, and science-fiction”

UNIQUE SELLING PROPOSITION:

Creativity and lateral thinking learning

Lateral thinking skills
You can learn lateral thinking

The ONLY truly FREE high-quality training in the fields of lateral and creative thinking and personal management techniques anywhere on the net. Lateral thinking is Michael Muxworthy’s passion.

He is an accomplished (28 years experience) and highly valued trainer of creative and lateral thinking, problem-solving, and effective tools for management performance.

WWW ROLE:

Focal point for the larger strategy and administrator . . .

  • Build and secure a premium and unique “lateral thinking investigations” author brand;
  • https://michaelmuxworthy.com/ is the administration site for the larger project. Every site will be linked to all others for optimization benefits, however, if you can imagine that this site is at the center of the wheel, the other sites revolve around this core “lateral thinking” focus. How we achieve this is through the compelling use of chat, comment, and social media elements of each site which will ultimately always deliver you to the author site; and
  • Lead by example. Not only is the author a confident protagonist of lateral thinking skills, but he’s also putting his reputation on the line as he clearly “backwards plans” his journey to success. (See lesson 8 of the free lateral thinking lessons).

KEYWORDS:

Michael Muxworthy, lateral thinking, lateral thinking lessons, lateral thinking quotes, sci-fi, novel, book, author, Roswell incident.


WEBSITE TWO

https://lateralthinkinginvestigations.com/

POSITIONING STATEMENT:

“Give your soul over to the alien cloud and be with God . . . or come with me!”

UNIQUE SELLING PROPOSITION: 

Lateral thinking applied to the alien question.

Caesar Rising by Michael Muxworthyt
Caesar Rising series of novels

Julius “Caesar” Ryan is the leading character throughout the Caesar Rising series which is where the “Caesar” of “Caesar Rising” comes from. Julius is a world-famous successful entrepreneur and lateral thinking protagonist. Julius, along with his highly creative soul-mate partner in life, Mel, will win your hearts and your minds. You will believe that they can navigate our apocalyptic future, save mankind, and resist the alien cloud as we approach the Armageddon event. Who is Julius really though? And what dark secret does he hold? The opening trilogy of the Caesar Rising series will SHOCK you to your core.

WWW ROLE: 

Powerhouse of theory, opinion, and keyword optimization to be used as leverage for all other websites as required. A virtual intellectual vault to safe-keep brands, concepts, theories, and other intellectual property.

  • The “Caesar Rising” branding is safely secured through internet optimization, detail of the brand development, and promotion of the series;
  • All theories, USP’s, positioning statements and all associated intellectual property are displayed, linked and secured here; and
  • Keyword optimization of a MASSIVE 300,000+ professionally written keyword copy uniquely created specifically for this project. Including blogs and reference pages with over 100 web pages in total,

KEYWORDS:

 Roswell, Roswell incident, Roswell witness, Roswell UFO, Roswell alien, alien conspiracy, UFO conspiracy, President John F. Kennedy; Kennedy assassination, ExtraterrestrialsAlien war, JFK assassination, Roswell Area 51, Roswell Majestic 12, Science fiction novel, Science fiction book, Sci-fi, Michael Muxworthy, Lateral thinking, Lateral thinking puzzles, Lateral thinking lessons, Caesar Rising, Roswell’s final witness, Dark energy, Armageddon, Religious alien influence.


WEBSITE THREE

https://roswellwitness.com/

POSITIONING STATEMENT:

“We should never have trusted the aliens”

UNIQUE SELLING PROPOSITION: 

The truth about actual alien contact at Roswell, 1947

Witness to Roswell
The lonely journey of the Roswell witness

Evan Armstrong is 87 years old and he is dying. A renowned American military hero and test pilot, Evan has a secret . . . a secret oath he swore to never reveal the truth about the alien UFO encounter at Roswell in 1947. It was an oath he should never have sworn.

WWW ROLE:

The emphasis here is the development of an exciting sub-brand “This is fiction. You will believe” that contributes to the branding value of the Caesar Rising franchise . . .

  • Massive optimization of keywords specific to the Roswell’s Final Witness USP;
  • Apertizing detail of the promise of the first novel; and
  • promotion and eventual sales point.

KEYWORDS:

Roswell, Roswell witness, witness to Roswell, Roswell alien UFO incident, Roswell alien crash, JFK, President John F. Kennedy assassination, lateral thinking.


WEBSITE FOUR

JFK Assassination Conspiracy: https://thejfkassassination.com (Coming soon)

POSITIONING STATEMENT:

“This much-loved President didn’t need to die”

The Kennedy assassinationb
JFK didn’t have to die

UNIQUE SELLING PROPOSITION:

Finally, the truth about the assassination of much loved President John F. Kennedy. Compelling motive, fresh well-supported testimony, the cover-up explained. Kennedy’s murder was ordered by one man. Roswell’s Final Witness follows the events that lead to the decision that Kennedy must die! Kennedy’s death is actually a direct and unintended consequence of the Roswell alien encounter in 1947.

WEBSITE FIVE

Majestic 12: https://majestic-12.com

POSITIONING STATEMENT:

“Who’s trying to stop me? And why?”

Majestic 12 and Roswell
Majestic 12 assassinated President John F. Kennedy

UNIQUE SELLING PROPOSITION:

Testimony from the last surviving witness to the alien encounter at Roswell reveals an unprincipled pursuit by the megalomaniac Allen Dulles and the secret organization he headed up . . . the infamous Majestic 12. Not only are the rumors about Majestic 12 existence largely true, but I believe they may still be in existence today. I have been intimidated and threatened. The shocking revelations of the activities of Majestic 12 revealed in Roswell’s Final Witness will leave you in no doubt . . . they must be stopped.

If you’re a literary agent or publisher reading this, you’ll need a lot of courage to handle this project. Click here to find out why.


WEBSITE SIX

“Why do aliens fear us?”: https://whydoaliensfearus.com

POSITIONING STATEMENT:

“War will be the uninteded result of past alien contact with Earth”

Why do aliens fear us?
Why do aliens fear mankind?

UNIQUE SELLING PROPOSITION:

Perhaps the most complex imagery described to me by the witness to the Roswell encounter was the deep and inconsolable fear that the aliens projected. They didn’t fear the eight men who attended the Roswell UFO crash site encounter . . . they feared mankind in general.

Why?

WEBSITE SEVEN

Caesar Rising Home

POSITIONING STATEMENT:

“If science and religion both seek the truth, eventually they must agree”

Scientific and religious synergy
Armageddon is soon upon us

UNIQUE SELLING PROPOSITION:

The religious and scientific components of the first novel, THIS IS FICTION. YOU WILL BELIEVE, reveal a synergy unprecedented in current literature.

Armageddon is an apocalyptic outcome common to the eventual technological evolutionary process of all intelligent self-aware species that reach the threshold of the spiritual age.

The CAESAR RISING series is coming soon.


 

THIS IS FICTION. YOU WILL BELIEVE is the first novel of the “Lateral thinking investigations . . . of the third kind” series from Michael Muxworthy. Writing is now at a very advanced stage and approaching a point that we will engage with sample readers to further develop this project’s full potential.

Professional proof-reading and editorial services are provided by Susan Dunn, Lightbox Communications, Queensland, Australia.

Michael Muxworthy is a member of the Queensland Writers Centre.

 

Everything going to plan, “This is fiction. You will believe” will be published in 2019!

Michael John Muxworthy – Disruptive Author

Lateral thinking investigations . . . of the third kind

Fiction book cover file

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