“Lateral thinking investigations

. . . of the third kind”

 – an exciting new project that engages the disruptive lateral thinking process to investigate the alien question.


AUTHOR OBJECTIVE: To achieve high-profile traditional publication of the series



This project WILL go viral. Some of the things I’m doing to promote and ensure the success of the series follows.



Very unique SERIES brand

“Lateral thinking investigations . . . of the third kind” . . . IS the most exciting and powerful process of discovery ever conceived in the realm of writing fiction.

Lateral thinking applied to fiction writing.

Lateral thinking creativity is a process of disrupting your preconceived (blinkered) assumptions. Fiction is the random starting point of disruption.

Make no mistake though . . . the discoveries are real!


Differentiated AUTHOR brand

Michael Muxworthy – Disruptive Lateral Thinking Creativity

Think of me as being something like a private investigator except that I use disruptive creativity as my primary source of inspiration.


Viral topics

These topics from the first book should all go viral:

  • The Kennedy assassination brand new theory;
  • Revealing what genuine UFO’s really are. They’re NOT alien spacecraft or drones;
  • The Cold War was actually caused by the witnessing of technology assumed to be Nazi-inspired Russian;
  • Aliens believe that God is the surviving composite entity that survived a previous universe;
  • Majestic 12 not only existed, they still exist to this day and they are trying to shut me down;
  • The Roswell encounter was covered up. I show how.

Even if only ONE of the above topics goes viral, this book will be a huge success.


Powerful optimized websites


My author website is focused on lateral thinking. Everything you ever wanted to know or learn about lateral thinking is available for free on this website. The lessons are popular . . . with hundreds of students already taking advantage of my free course.

Keyword optimization for lateral thinking keywords and phrases

I’ve started a database of lateral thinking enthusiasts from contacts from this site. It’s very early days though and only 120 so far, but I expect to have many thousands by the time the book launches. YOU should do the free lessons.


This site is new and still has a lot of work yet to go into it, but it holds a lot of promise. My intention is to create the most-dominant site for Roswell searches on the internet.

The purpose here is to promote the book. I’m optimizing keywords and phrases around “Roswell”.


This site is all about conspiracies.

“Caesar” is the name I’ve given to my main protagonist throughout the series. Lateral thinking has the ability to really shake up existing mindsets on a huge range of topics.

This is my busiest website by far ATM.







“Lateral thinking investigations . . . of the third kind”


Creativity and lateral thinking learning

Lateral thinking skills
You can learn lateral thinking

The ONLY truly FREE high-quality training in the fields of lateral and creative thinking and personal management techniques anywhere on the net. Lateral thinking is Michael Muxworthy’s passion.

He is an accomplished (28 years experience) and highly valued trainer of creative and lateral thinking, problem-solving, and effective tools for management performance.


Focal point for the larger strategy and administrator . . .

  • Build and secure a premium and unique “lateral thinking investigations” author brand;
  • https://michaelmuxworthy.com/ is the administration site for the larger project. Every site will be linked to all others for optimization benefits, however, if you can imagine that this site is at the center of the wheel, the other sites revolve around this core “lateral thinking” focus. How we achieve this is through the compelling use of chat, comment, and social media elements of each site which will ultimately always deliver you to the author site; and
  • Lead by example. Not only is the author a confident protagonist of lateral thinking skills, but he’s also putting his reputation on the line as he clearly “backwards plans” his journey to success. (See lesson 8 of the free lateral thinking lessons).


Michael Muxworthy, lateral thinking, lateral thinking lessons, lateral thinking quotes, sci-fi, novel, book, author, Roswell incident.





“We should never have trusted the aliens”


The truth about actual alien contact at Roswell, 1947

Witness to Roswell
The lonely journey of the Roswell witness

Evan Armstrong is 87 years old and he is dying. A renowned American military hero and test pilot, Evan has a secret . . . a secret oath he swore to never reveal the truth about the alien UFO encounter at Roswell in 1947. It was an oath he should never have sworn.


The emphasis here is the development of an exciting sub-brand “This is fiction. You will believe” that contributes to the branding value of the Caesar Rising franchise . . .

  • Massive optimization of keywords specific to the Roswell’s Final Witness USP;
  • Apertizing detail of the promise of the first novel; and
  • promotion and eventual sales point.


Roswell, Roswell witness, witness to Roswell, Roswell alien UFO incident, Roswell alien crash, JFK, President John F. Kennedy assassination, lateral thinking.



Caesar Rising Home


“If science and religion both seek the truth, eventually they must agree”

Scientific and religious synergy
Armageddon is soon upon us


The religious and scientific components of the first novel, THIS IS FICTION. YOU WILL BELIEVE, reveal a synergy unprecedented in current literature.

Armageddon is an apocalyptic outcome common to the eventual technological evolutionary process of all intelligent self-aware species that reach the threshold of the spiritual age.

The CAESAR RISING series is coming soon.



WE SHOULD NEVER HAVE TRUSTED THE ALIENS is the first novel of the “Lateral thinking investigations . . . of the third kind” series from Michael Muxworthy. Writing is now at a very advanced stage and approaching a point that we will engage with sample readers to further develop this project’s full potential.

Professional proof-reading and editorial services are provided by Susan Dunn, Lightbox Communications, Queensland, Australia.

Michael Muxworthy is a member of the Queensland Writers Centre.

Everything going to plan, “This is fiction. You will believe” will be published in 2019!

Michael John Muxworthy – Disruptive Author

Lateral thinking investigations . . . of the third kind


Michael Muxworthy Sci-fi Novel
Coming soon – Michael Muxworthy

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