Day 7 – Free lateral thinking and creativity lesson

Don’t go with the flow . . . Escape from the dominant thinking

Lateral thinking tool to escape dominant thinking

With most things in life, there is usually a dominant way of thinking; a prevailing idea or accepted “norm”. Try recognizing dominant thinking and deliberately going off on a tangent. The less traveled path you choose, the more “creative” your thinking becomes.


Fine-tuning fair

A school holds their fairs annually in the middle of the year after exams to help raise funds for the school’s ongoing curriculum funding which always seems to be getting low at that time. The fairs are motivated by the needs of the school to have sufficient funding to deliver the quality of education expected by parents, thereby gaining full support from the parents, teachers and the wider community. Each year the school “more than adequately” manages to get by, and it is thanks to the annual school fair and the combined hard work of parents, teachers, and students that they create such a successful outcome.

Now you might ask why I would question such a successful and positive event?

But this is an important message that I want you to understand . . . the accomplished lateral thinker questions EVERYTHING! In fact, I would suggest to you that because this annual event is so successful, nobody has ever substantially questioned the operation of the fete for some time.

If you look at the picture/diagram I’ve drawn above, you’ll notice that the tangent or off-shoot I’ve drawn is running parallel with the dominant thinking. The reason for this is that when you are questioning existing dominant thinking, you have to realize that it is usually dominant for good reason . . . it is popular and it works. Rather than looking to drastically change what is happening (a high-risk strategy) consider instead merely improving on something; fine-tuning it a little. When approaching large successful groups proposing to change what they have worked so hard to achieve, this is a relatively subtle and non-threatening review.

The school fair is a lot of fun. There are rides and competitions, and people make food and all sorts of treats to be consumed on the day as well as take home. There are arts and crafts, displays of learning like science exhibits and so on. The school successfully reaches out to their local community. Due to continued outstanding success, the fair has remained pretty much unchanged for 50 years. We clearly have an extremely dominant thinking direction here.

Okay, before we go off on a tangent, let’s be clear about what we are trying to achieve here so that we don’t lose anything. I think anything we come up with MUST include:

  • Income equal or greater for the school;
  • Continuing positive contributions from parents, teachers, and students that continue to create strong community bonds as they unite for a common cause;
  • Continued wide involvement/inclusion of the local community; and
  • It must not interfere with student key exam and study times.

Further investigation of the school fair reveals that it is run by the school’s “P & C” (parents and citizens) with the entire proceeds going to the school’s needs. Let’s challenge this.

Why is it run by adults? Couldn’t this be turned into a great learning experience for the kids in the fields of:

  • Business;
  • Accounting;
  • Marketing;
  • Event Management;
  • Security;
  • Sales;
  • Insurance/liability risk;
  • Franchising;
  • A/V production, etc etc.

My vision is a student-managed business, one that is run by the succeeding years of senior students who further garnish skills from the local community to take their success not only locally, but well beyond as they develop and refine their successful business model and share it throughout the nation’s schools and beyond. The school creates a not-for-profit business enterprise that is run by the senior students under the guidance of their teachers and the P & C. So successful a model, they could potentially franchise. Every grade of the school would be involved, with higher grades getting higher responsibilities and requiring higher skill sets. Teaching within the classroom would incorporate studying, managing and contributing to every aspect of this exciting teaching and business enterprise.

The fundamental change here is that I have taken this from something that is run by parents, to something far more beneficial in that it becomes a tool for learning and experience for the students.

Have we successfully moved away from the dominant thinking?

Absolutely. You have taken the school fair from something mostly managed by adults with the assistance of the students to something managed by the students with guidance from adults. However, to the person attending the fair and spending their money, there may be no noticeable change at all.

It is a concept worth bringing up with the next P & C meeting, that’s for sure.

Lateral Thinking Lesson 7 – Summary

No matter how successful, popular or dominant prevailing thinking might be, there will always be alternatives, and more than occasionally, superior alternatives. Lateral thinking requires that you deviate from the herd; question the norm, move out on a tangent and explore any untapped potential. 


You should be extremely confident to discuss the seven following subjects now:

  1. Our education and life experiences can often lead to a “blinkered” viewpoint;
  2. Random starting points (or random entry points) are a lateral thinking tool (or skill) that can be easily learned and used to break the shackles of our blinkered thinking;
  3. Creative thinking is merely the combining of two or more ideas that haven’t been combined/considered before;
  4. Considering the viewpoints or perspectives of others is an effective tool for lateral thinking;
  5. Never be afraid to defy the experts. Experts are often reduced to being cogs stuck in the machinery of their own expertise;
  6. Challenging the status quo by asking “why?” is an excellent lateral thinking tool of creativity and a great introduction to creativity for kids; and
  7. Dominant thinking isn’t reviewed often enough. There are often better ways to do things without substantially altering the outcome or benefits.

Congratulations, you’ve completed the first of two weeks of my lateral thinking training.


STOP. Please take a moment to share these lateral thinking lessons with friends, family and work colleagues.

Be warned! Be prepared!

We really begin to ramp up the pace in week two. It’s HUGELY important that you have these first seven “foundation” lessons firmly implanted inside your head. If you haven’t done so, do this now:

  • Discuss with others what you have learned here;
  • Practice the skills you have learned;
  • Share your experiences with us by using the comments section below


Contact me if you are having any difficulty. I am always glad to help people along this worthwhile journey.

See you tomorrow.


Meeting the last surviving witness to the 1947 alien UFO encounter at Roswell changed my life. “Evan” was my Random Starting Point.

The discoveries that have eventuated from that “chance” meeting frighten me.

Aliens believe that they are on an evolutionary path that is common to all advanced “self-aware” species throughout the universe. An evolutionary path designed by God. Armageddon is a necessary trial and part of that journey.

“Give your soul over to the alien cloud and be with God! . . . or come with me”

– Julius “Caesar” Ryan

We truly should NEVER have trusted the aliens.

We are so far off the evolutionary path, we are so distorted from what evolution had in mind, that the aliens have fled our solar system believing our destruction to be imminent.

Aliens have robbed us of our future. They have interfered in our development to a point that we are no longer expected to survive the approaching evolutionary trial of Armageddon. They have fled and left us to perish.

The alien thinking is “blinkered” . . . and now the aliens realize this. We can, and we will survive without them.

There will be war as two competing evolutionary outcomes cannot coexist!

THIS IS FICTION. YOU WILL BELIEVE, the first novel of the “Lateral thinking investigations . . . of the third kind” series, is almost complete.

Michael Muxworthy – Disruptive Author

Lateral Thinking Investigations . . . of the Third Kind.

Fiction book cover file

These free lateral thinking lessons are brought to you by Michael John Muxworthy

2 thoughts on “Lesson 7 – Escape Dominant Thinking

  1. I thought I’d start small and use my upcoming Oscars home ‘event’ as my guinea pig.

    Every year I take the day off work and have a small group of girlfriends over to watch the red carpet live, drink bubbles and critique the fashion, and drink more bubbles.

    Every year, I create the same layout, re-arrange TVs, tables, chairs etc to ensure the environment is the best for watching the awards and group conversations because “it’s always worked”.

    It has always worked, mostly, but there is always that one seat that is on the sidelines and a little on the outer. Every year when I suggest a different format, I am met with ‘no just leave it the way it is, it’s worked fine”. What I now know to be my blinkered thinking, has resulted in leaving things the same.

    It’s going to be different this year.


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